This course introduces the fundamentals of digital marketing, including major digital channels, customer journeys, audience targeting, and campaign planning. It also covers content marketing, digital branding, and social media marketing, with emphasis on creating engaging content, building brand consistency, and managing social media campaigns.

Participants also learn SEO, paid digital advertising, email and mobile marketing, and digital analytics. The course covers audience targeting, campaign budgeting, key performance indicators (KPIs), and performance evaluation, culminating in the development and optimization of a practical digital marketing campaign